imkevin: inothernews: alaskamiller: Skittles updated their homepage. It’s now simply a Twitter search page with skittles as the keyword. Clicking on video now takes you to their YouTube page while pictures will take you to their Flickr account and products now simply go to the relevant Wikipedia entries. This is fucking genius. The game? It has changed. That’s a bold move — I wouldn’t have predicted any company to do something like that even though I had considered similar things for past clients. This is just basically a rip off of Modernista right? I don’t see what’s so “game-changing” here. It’s been done before and will be again.

imkevin:

inothernews:

alaskamiller:

Skittles updated their homepage. It’s now simply a Twitter search page with skittles as the keyword. Clicking on video now takes you to their YouTube page while pictures will take you to their Flickr account and products now simply go to the relevant Wikipedia entries. This is fucking genius. The game? It has changed.

That’s a bold move — I wouldn’t have predicted any company to do something like that even though I had considered similar things for past clients.

This is just basically a rip off of Modernista right? I don’t see what’s so “game-changing” here. It’s been done before and will be again.

85 notes

reblogged from kevin

9:06 AM → March 2nd 2009

  1. jennifercwang reblogged this from shinyredballoon and added:
    OH MY GOD. I don’t even know what to make of this.
  2. shinyredballoon reblogged this from sivadcm and added:
    lenier:imkevin:inothernews:alaskamiller:...FASCINATING FASCINATING FASCINATING FUCK YES....
  3. divinesecrets reblogged this from carocat and added:
    rocketjumper:alaskamiller:
  4. lovelifehatekittens reblogged this from kangster
  5. reinsangeki reblogged this from larryh and added:
    Interesting move Skittles, who checks out candy on the internet anyway?
  6. mudwerks reblogged this from kayfabe
  7. ewic reblogged this from inothernews and added:
    Agreed- pretty gutsy for a major brand. Not entirely sure about twitter for the homepage though. Definitely wouldn’t...
  8. brainofg reblogged this from rocketjumper
  9. milamos reblogged this from kevin
  10. sparqman reblogged this from somethingchanged
  11. addam reblogged this from kevin and added:
    This is just basically a rip off of Modernista right? I don’t see what’s so “game-changing” here. It’s been done before...
  12. shrinkwrapped reblogged this from kayfabe and added:
    Oh so THAT explains the flurry of tweets badmouthing Skittles this morning.
  13. caterpillarcowboy reblogged this from soupsoup
  14. ungestion reblogged this from rocketjumper
  15. cloois reblogged this from soupsoup
  16. treydalton reblogged this from bunch and added:
    One insight about everyone on Tumblr who said this was ‘genius’ — ALL of them think Family Guy is like, way better than...
  17. bunch reblogged this from alaskamiller and added:
    indeed changed, Chicken Little, it changed a year ago when Modernista! did the exact same thing.
  18. hellofriend reblogged this from somethingchanged and added:
    Whatever. Candy companies were 100 times cooler when all we expected of...homepages was...
  19. sivadcm reblogged this from lenier and added:
    De-localized website. Interesting.
  20. citizensparks reblogged this from carocat
  21. carocat reblogged this from rocketjumper and added:
    That’s an incredible idea, well done, Skittles!
  22. tjpytheas reblogged this from soupsoup
  23. aaroneous reblogged this from alaskamiller
  24. helloimchris reblogged this from soupsoup
  25. lenier reblogged this from kevin and added:
    This is genius. Skittles marketing team, you win one internet.
  26. perfectlycromulent reblogged this from somethingchanged and added:
    Closely followed by...future of news reporting, which...best...
  27. kayfabe reblogged this from alaskamiller
  28. brilliantlydisruptive reblogged this from somethingchanged
  29. jakec reblogged this from alaskamiller and added:
    That’s brilliant. Also, the person who coded it has...sense of humor: “You can write
  30. kangster reblogged this from alaskamiller and added:
    incredible in more ways than one....future of marketing: a twitter search page. I think...
  31. robotunicorn reblogged this from inothernews
  32. iamcharlotteaddams reblogged this from somethingchanged and added:
    My mind was just blown. And I thought...couldn’t get any more awesome!
  33. larryh reblogged this from soupsoup and added:
    This could be very amusing.
  34. exalen reblogged this from rocketjumper
  35. somethingchanged reblogged this from soupsoup and added:
    alaskamiller: Skittles updated their homepage. It’s now simply a Twitter search page with skittles as the keyword....
  36. mbrosen reblogged this from soupsoup
  37. ihavegoodtaste reblogged this from soupsoup and added:
    Amazing. More amazing still was the first tweet I read on their new “homepage” which read: Why eat Skittles when you can...
  38. jsj reblogged this from kevin and added:
    I have nothing to add here - but, you know, there you go.
  39. cvxn reblogged this from kevin and added:
    inothernews:alaskamiller:...Can I get a “Just. Wow.” from the dog pound?
  40. rocketjumper reblogged this from alaskamiller
  41. kevin reblogged this from inothernews and added:
    That’s a bold move — I wouldn’t have predicted any company to do something like that even though I had considered...
  42. yellowhat reblogged this from inothernews and added:
    I am all about this concept.
  43. soupsoup reblogged this from alaskamiller
  44. alohanico reblogged this from inothernews
  45. inothernews reblogged this from alaskamiller
  46. alaskamiller posted this
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