Communication design is the purposeful use of words and images to address a communication challenge of a client, after a designer has understood the problem and the context in which the message will be communicated, all in order to achieve the client’s goals and objectives. Design creates value and designers should be compensated for their contribution appropriately.
What is AIGA’s position on spec work? And how are ethical standards determined?
iStockphoto recently announced that they would start a logo marketplace where business could search for a new logo with a price range between $100-$1000. The designer of the logos would receive half of the selling price. I think the Ric’s comment - read the entire thing - is spot on.
